Friday, August 23, 2013

Indian Motorcycle Assurance Program


It looks like Indian Motorcycles is taking some great steps to address some potential concerns of buyers.  They have released the "Indian Motorcycle Assurance Program," which includes the following elements.

5 Years of Coverage: Indian Motorcycle® backs every new Indian Motorcycle with 5 years of coverage that includes both a 1 year limited warranty and an extended service contract. Coverage is subject to $50 deductible with no mileage limitation.

Fly & Ride: The Fly & Ride program encourages new owners to make buying and riding a new Indian Chief a memorable and rewarding experience. Buyers can fly to an Indian Motorcycle dealer on any commercial airline, ride their new bike home, and receive a $250 credit on their Indian Chief purchase.

Trade-in Confidence: Buy a new 2014 Indian Chief with the total confidence that comes from guaranteed trade-in values. Two years after purchase, owners can bank on a guaranteed trade-in value of 70 percent of original MSRP, and 60 percent trade-in value after three years.

Competitive Financing: Indian Motorcycle dealers across the country are offering competitive financing rates of 3.99% for 36 months, or 6.99% for 72 months. Rates are available now through the end of the 2013.

Roadside Assistance: New owners who purchase now through the end of 2013 receive a full year of roadside assistance coverage. Available services include emergency transport (up to 100 miles at no cost), pickup and delivery of your motorcycle (charges apply), fluids delivery, and jump starting services.


In addition to the Indian Motorcycle Assurance Program, there is a 24 hours a day, seven days a week Concierge Hotline available for Indian Motorcycle owners. New owners of an all-new 2014 Indian Chief motorcycle can buy and ride with confidence knowing service, support and assistance is a phone call away.

There is a lot of risk from purchasing a bike from a completely new manufacturer.  Outside of the obvious issue of unknown reliability, there is lack of dealership support, and potential lost of value when trading-in the bike.  

The "Indian Motorcycle Assurance Program"  seems to help address these concerns.  What do you think?  If you were in the market for a new motorcycle, would this program sway you to purchase an Indian?

1 comment:

Unknown said...

Well, This is really nice subject to market in your country. I am also looking for such kind of programs in my country as well.
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Thanks for sharing this with us....nice step