Thursday, June 27, 2013
Indian Bike Wash Commercial
Hopefully by now you all know that Indian motorcycles is releasing their first new model under the ownership of Polaris this August. I wrote about this earlier this year. In particular, I discussed their marketing campaign. If you missed it you can find the article here. Regardless, I think they have been doing a great job of spurring interest and I can only imagine that their reveal party at Sturgis will be quite an event.
Yesterday while on cyrilhuzeblog, I noticed a new commercial from Indian called, "Bike Wash." The title is indeed descriptive, as the commercial features a man washing his motorcycle. The motorcycle, by coincidence I am sure, just happens to be a Harley Davidson. Strange for a Indian commercial right?
You can watch the commercial with "On the Road Again" music here or without after the jump.
So I guess the take away from the video is, if you own a motorcycle, particularly a Harley Davidson, and you don't ride it, then Indian has a new motorcycle to collect dust in your garage. Oh wait, that was not what I was suppose to get from that commercial?
I kid you Indian. I thought it was very funny and even got a little chuckle out of me at the end. At the very least, it continues the "Indian vs Harley" theme everyone seems to love. Very clever Indian.